How do they stay in business?

Ok those of you who know me probably have heard my various Gander Mountain stupid employee horror stories but I have a new one.

Today I wandered in to a Gander Mountain store to price ammo and just sort of browse in general. So as I wandered to the back counter I passed a display of the 250 count Remington UMC bulk pack on sale for $64.99 for the 9mm, hmmm that seemed a little steep to me to be a bulk pack and a sale price. So I proceeded to the counter where the pistol ammo has been at this particular store for at least the last 3 years and asked the lady about the prices of 9mm. She looked at me as if I were a simpleton and stated that it was labeled below the boxes, to which I replied, "Well where are the boxes." and she just pointed behind me to where on my last visit the High Power rifle ammo had been kept. So I made the comment, "Oh it has always been behind the counter in the past. Thanks I'll find it." So I wander back to aisle and there are signs above the ammo to divide it into sections, instead of a simple Rifle, Shotgun, Pistol labeling it goes along the lines of Water fowl, Big game, Varmint, and Safari. I really wish I was making the last one up.

So I wander down the big game section, since I figured that pistol ammo wouldn't be in Water fowl, and the first thing I saw in big game was .17 HMR, odd I didn't know that it was capable of taking down big game and what is this next to it .22 Long Rifle . Yeah their heads are that far up their butts. At this point I notice that the lady from the counter seems to be following me, probably because I am such a shady character. So I finally find the pistol ammo and after a few seconds of inspection I start laughing and the lady asks if there is a problem to which I reply, "Yeah you expect people to pay these prices." and walked out of the store.

Seriously they were charging $13.99 for Winchester white box almost anywhere else that tops out at about $9.99 and Wolf Steel case some of the Cheapest ammo on the market was priced at $9.99, slightly more reasonable but still. I mean really their customer service sucks their prices are ridiculous and they are almost always in a shopping plaza with a Walmart that sells ammo as well. So I went to the Walmart and bought a 100 round bulk pack of Winchester white box for $19.00.